According to Counterkicks the store will be part store and part art gallery at times for special events. The store will be a lifestyle-positioned shop stocked with books, art, footwear (including the entire Lebron line), and fashion brands including B.B.C. (Billionaire Boys Club), OriginalFake, A.P.C., Nike Sportwear, and multiple Japanese fashion brands. And you can expect various Unkwn original shirt designs and collaborations to be released, even more so if the Heat win the championship
Look for this store to be opening in October/November of 2011
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